Mariam Heydari unveils her collection for Heydari on a bevy of girls prancing through Georgetown in Washington From the stiletto heels, vaguely evocative of the Eisenhower era, these girls were brimming with sugar and spice and all things nice—capturing the mood of ironically exaggerated femininity that has swept the runways.Heydari, this mood was embodied by the abundant use of pleated and linen. To soften the effect even more, these pieces were veiled in diaganol structure and layers.
Heydari has garnered a loyal following for more than 25 years. Consistently buying designer clothing may lend itself to curiosity and mystique about the personality of the designer. But her success is built not on personality, but on her personal touch, attention to detail and unique styling.
Mariam states, “as a clothing retailer for 28 years, I learned that clothing has to be comfortable while in motion as well as at rest. I desire that each piece works together to produce a piece of art that provides long-lasting pleasure – a statement of individual style that will be worn with pride.”
There is no mass production involved in Heydari, which provides customers with clothes of distinction that are never shocking. Heydari wraps the wearer in elegance through a process of layering, manipulation and addition of appropriate elements until the final vision is achieved. Behold texture, color and uneven lines and enjoy Heydari’s wearable art!
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| Heydari Spring Collection 2012 RTW |
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| Heydari Spring Collection 2012 RTW |
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| Heydari Spring Collection 2012 RTW |
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| Heydari Spring Collection 2012 RTW |
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| Heydari Spring Collection 2012 RTW |
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| Heydari Spring Collection 2012 RTW |
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| Heydari Spring Collection 2012 RTW |
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| Heydari Spring Collection 2012 RTW |
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| Heydari Spring Collection 2012 RTW |
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| Heydari Spring Collection 2012 RTW |
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| Heydari Spring Collection 2012 RTW |
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| Heydari Spring Collection 2012 RTW |
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| Heydari Spring Collection 2012 RTW |
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